Advertiser
Advertising on robots that move through the venue
Hybot robots carry screens and move through the venue, so media arrives beside a person at a defined moment rather than waiting for footfall to pass a wall. Campaigns are scheduled centrally and applied per project. We publish no reach or impression estimates, only activity the fleet itself records.
A placement that walks
Almost all in-venue advertising is static and hopes you walk past it. A robot screen is different in one specific, defensible way: it is carried through the space and it ends up next to a person at a moment the system knows about — the delivery, the handover, the guided walk to a table.
That is the entire honest claim. It is a statement about placement and timing, not about performance, because performance is the thing we have not measured and will not invent.
What we refuse to tell you
Reach. Impressions. Dwell time. Uplift. Cost per thousand of anything.
Every one of those, published by a company that has not measured them, is a number someone will eventually audit. We would rather lose the enquiry than win it on a figure we made up.
What actually exists to measure
The platform records, per robot: completed tasks and distance travelled, both daily and lifetime. That is measured fleet activity from the system's own counters, visible in fleet management. It is not an audience estimate and we will not dress it up as one — but it is real, and it is the honest starting point for a conversation about what could be reported.
Tell us what you would need to see and we will tell you what is and is not derivable from it.
How scheduling works
Campaign management sits in the Central Platform — the layer that already spans projects — so media can be applied per project. One campaign estate-wide, or different media per location.
Two audiences use the same mechanism:
- The venue, promoting its own offers on screens it already owns. No external relationship needed, which is why it is usually first.
- The brand, where an operator has opened those screens up.
It does not change the robot's behaviour
Movement comes from the task queue. Screen content comes from the schedule. The two are separate concerns, and a robot will not linger in a zone because media is playing.
Where to go next
- Advertising on robot screens, in platform terms
- Service robots in retail
- Service robots in restaurants
Other audiences: resellers and partners, venue operators, general readers.
Frequently asked questions
Why advertise on a robot rather than a screen on the wall?
- Placement and timing. The robot goes to the person and arrives at a defined moment — a delivery, a handover, a guided walk to a table. That is a structural difference in where the media is, not a claim that it performs better than other placements.
What audience figures can you give me?
- None that we have not measured, which currently means none. We will not quote reach, impressions, dwell time or uplift. What the platform genuinely records is per-robot completed tasks and distance travelled, daily and lifetime, which is real measured fleet activity.
Can a campaign run across several venues?
- Campaign management sits in the Central Platform, the layer that already spans projects, so media can be scheduled per project. An estate can run the same campaign everywhere or different media in different locations.
Does the media affect where the robot goes?
- No. Robot movement is driven by the task queue — priority, distance and battery, re-scored every two seconds. Screen content is scheduled separately. A robot does not loiter somewhere because a campaign is running there.
Can a venue advertise its own offers?
- Yes, and for a single-site operator that is usually the first thing worth doing. The same scheduling applies whether the media is a third-party campaign or the venue's own dessert promotion, and it requires no external relationship.
Where this fits
This page is part of Hybot for every audience. If you are working through the topic in order, these are the neighbouring pages.
Become a Hybot reseller or partner
Sell and support service robots with the software already built: a vendor-agnostic platform, multi-site oversight and per-project isolation.
Service robots for business operators
For the person who has to justify the spend: what a Hybot deployment actually involves, what we can measure, and the questions to ask before you sign anything.
What is a service robot, and what do they do?
A plain explanation for the curious: what these robots do in restaurants and hotels, how they find their way, what they are bad at, and where to read more.
The next step from here
One conversation, routed to the person who can answer it rather than to a general inbox.